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How to Conduct a Successful Online Real Estate Search
While the expertise of REALTORS® remains crucial to the home buying and selling process, the internet serves as an excellent research resource for all generations of home buyers. In fact, a recent National Association of REALTORS® study showed that 94% of buyers begin their search for a home online.
Although online tools offer convenience and 24/7 access, it is critical to spend your time on the right site. Here are some essential tips on search site criteria:
- Make sure to utilize a site connected to all regional databases and Multiple Listing Service (MLS) feeds. This action ensures that you will be provided with the most comprehensive and up-to-date information and active listings. It's important to remember that it doesn't matter who has the property listed because all listings will be available for your review.
- Use a search site that allows you to set parameters, register your search, and sign up for instant alerts. Instant alerts ensure that as soon as a property meeting your criteria is listed, you will receive an instant alert with a link to view the listing.
- The site should allow you to mark listings as a favorite and add personalized notes. You should also be able to register your dislike of the listing for future reference.
- The actions to print and share listings should be offered, and there should also be an interactive map and directions function.
- You should be able to request showings (in person or virtual) on the site.
- Choose a site that is comprehensive and includes area and other real estate-related information. The site should also include agent profile pages.
- The ability to review financing via an online calculator is useful and access to an actual financing institution is very helpful.
- Specific to sellers: If you're selling, don't take a home's online value estimate as factual information. You need an experienced REALTOR® to price and market your home.
Since there are so many vital components of a real estate transaction that online tools can't accomplish, you'll need an experienced REALTOR® to serve as your guide and advocate. A well-informed and knowledgeable REALTOR® brings invaluable local knowledge to the search, so the combination of online tools and an experienced REALTOR® is the formula for success. ALL licensed professionals at Lewith & Freeman Real Estate are REALTORS®, and Lewith & Freeman offers Northeastern PA's Most Powerful Home Search at Lewith-Freeman.com.
